Top 50 Best New Fonts For Your Design

What Is a Font Family?

The terms 'font' and 'typeface' are often used interchangeably outside of the world of professional typography and design, though they aren’t really the same thing. A font is part of a typeface, which is usually a collection of fonts in different weights, sizes, or styles: a font family!

A font family you’re most likely very familiar with is Times New Roman, which includes italic, bold and bold italic versions as part of the ‘family’.

Choosing a Font

Choosing a font is a delicate balance between interpretation, style, and readability. The most important of these is of course the latter, a font above all needs to be fit for purpose and easily read by your audience.

The style of font will depend on the project it’s being used for. Long-form copy like that in a magazine article, will need to be different to the font featured in an attention-grabbing poster design, and so on. Font families that come with serif and sans serif options are usually good choices for projects where written text may vary in length: serif is usually easier and faster to read for longer copy at smaller sizes than sans serif.

How to choose a font for a logo for example will be heavily determined by the brands personality whereas selecting a font for a website will focus on aspects like size, weight and contrast, to make sure its easy to read.